WRITING SAMPLES

For my undergraduate capstone, I was selected to be in an accelerated class that worked directly with a client. My team and I created a comprehensive public relations plan for the rebrand of Sheraton, one of the hotel chains acquired by Marriott. This presentation focused on leveraging activations to create a sense of community and to position Sheraton as the world's gathering place. 


We formed our own public relations agency, Circle Communications, to research target audiences, formulate a SWOT analysis, craft objectives, write strategies, plan tactics, and evaluate the results. The plan includes an outlined timeline and budget.

I have always been a strong writer, with my pieces evolving from creative stories and poems to academic papers. These writing samples include papers and presentations from my classes at American University. View a sample media advisory, draft press release, academic research paper, blog post, and a public relations plan for a client.

I am grateful to Your Big Year for featuring me on Medium where I wrote a blog post and shared my story about my study abroad experience! I was challenged and learned a lot about myself over the course of my semester in Rome, Italy at the American University of Rome.

Amanda Warshaw